Absolut Vodka - Crafting Swedish Purity Since 1879

Absolut: Iconic Swedish Vodka

Absolut, launched in 1979, is one of the world's most recognized vodka brands. Produced in Åhus, Sweden, Absolut has become synonymous with quality vodka and innovative marketing, playing a significant role in shaping the premium vodka market.

One Source Production

Absolut prides itself on its "One Source" production philosophy, where every step of the vodka-making process, from the wheat fields to bottling, occurs within a 75-mile radius in southern Sweden.

Iconic Bottle Design

The Absolut bottle, inspired by an 18th-century medicine bottle, is one of the most recognizable in the spirits world. Its design has been a canvas for numerous artistic collaborations over the years.

Flavor Innovations

While known for its original vodka, Absolut has been a pioneer in flavored vodkas, introducing a wide range of flavors over the years, from citrus to vanilla to more exotic variants.

Art and Culture

Absolut has a long history of collaborating with artists and designers, making the brand as much a cultural icon as a spirits brand. This includes its famous advertising campaigns and limited-edition bottle designs.

Sustainability Focus

In recent years, Absolut has placed a strong emphasis on sustainability, implementing eco-friendly production practices and launching initiatives to reduce its environmental impact.

Cocktail Culture

Absolut has played a significant role in cocktail culture, both through its mixability in classic cocktails and its promotion of new, innovative drink recipes.